우리의 서울이야기--마지작 강의

This was the 10th of the series--and ending with the question of tourism and branding.  An interesting, if somewhat anticlimatic, ending.  After all, the series of really less about branding than eliciting the kind of city Seoul-ites want to inhabit.  Ending with the question of "brand" takes it back to the dismal science, as if any discussion was really about the economic bottom line.