Saturday, May 30, 2015

Branding Seoul, Part 2

From the subway wall at 광화문역.



Yes, a major branding effort on the part of City Hall to escape the mediocrity of "Hi, Seoul."  But the way they're going about this is a little confusing.  How will pasting up our ideas on a wall help the city generate a 2-3 word "motto" for Seoul?  Still, the wall itself is interesting.  My favorite is someone who drew "hell train" for the city motto.


And there was stuff for the kids!





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